Announcing a Fabulous Brand for ALL Runners: Hoka One One!

Hoka One One Odyssey

If you’re interested in running – as a beginner or as an elite athlete – Hoka One One (pronounced Hoka Onay Onay) has some fabulous shoes for you.

These aren’t your ordinary running shoes. These shoes feature a unique midsole geometry. What does this mean? It has a higher volume, softer density, and greater rebounding foam than your typical running shoe. It’s the antithesis of minimalist running; in fact, these shoes have been referred to as maximalist running shoes. There’s a lot of foam cushioning to help give you an energizing, stable stride.

How does it work? First off, there is 50% more cushioning than in your standard running shoe. Think of the phenomenal shock absorption that this extra cushioning provides! There is also a balanced Meta-Rocker that contains a low heel-toe differential and a sculpted outsole radius. These encourage a guided foot gait cycle, and supports proper running form from heel strike to toe off.

These shoes are really lightweight! This is especially helpful if you’re running long distances and need your shoes to make each step as comfortable as possible (and not add to the burden!).  The shoes contain an EVA formulation that is 30% lighter than the standard running shoe.

Stability is also a big goal for Hoka One One shoes. The technological innovations continue with the Active Foot Frame midsole geometry, which allows your foot to sink deeply into the midsole. It actually adapts to a wide range of feet and running styles! This is just about a custom experience as you can get.

And if all of this didn’t convince you, Hoka One One shoes also have midsole grooves that will shed water quickly. Running through puddles is not a problem!

Men and women currently have several choices of models. The Valor is specifically designed for running on man-made surfaces. You’ll appreciate the superior shock absorption on those surfaces that just don’t give. The Odyssey works well on a variety of types of surfaces, and the Vanquish is the best for road work. You can choose your shoe based on the surface on which you’ll be running, and it doesn’t matter if you’re a beginner or an elite runner. These shoes fit the bill for anyone who wants to get out there and run!

For a very different running experience, try the new models from Hoka One One. These phenomenal shoes can make any run not just different but better!


Pose Your Pet Instagram Contest – First Winner!


Congratulations to Larry Colvin, @larrydoc09 on Instagram, for being our first winner in the Pose Your Pet Instagram Contest! He has won a $25 gift card for this adorable picture!

Want to enter the contest for a $50 gift card? Post your photo to Instagram! For complete contest rules, click here.



Naot Sirocco Boot Featured in In Touch Weekly!


Many people love to read about celebrity news, lifestyles, fashion, and beauty, and one of our favorite brands was recently featured in In Touch Weekly magazine. Naot footwear, known for its outstanding support and style, has developed a gorgeous new ankle boot called the Sirocco. This particular model is getting lots of attention from being highlighted in In Touch Weekly.  This magazine is geared toward younger readership, and this boot can appeal to a wide variety of ages.

Naot Sirocco

What makes this boot so special? It’s all about the luxurious materials. Who wouldn’t love the gorgeous two-toned leather upper? Naot only uses the finest materials in its products, and you can feel the quality in the soft, supple design. The Sirocco is available in Black/Grey leather, Crazy Horse/Saddle Leather, and Volcanic Red/Ruby Leather. The western style is timeless and appropriate with any age group.

Comfort is also unsurpassable. The leather lining is breathable, and helps keep your feet cool and dry. (Sweaty feet is the absolute last thing you’d want to have in a boot, right?) Naot’s removable, suede-covered cork and latex footbed actually molds to your feet to give you a custom fit. The cushioning from the footbed makes this boot so easy to wear that you’ll want to do so all day long. It’s also really easy to wear because it contains a zipper closure and a pull-on tab. You won’t have any problems getting the boot on and off with these!

But that’s not all! It features hand-sewn stroble construction, which makes the boot strong and incredibly flexible. I also really love the durability of the outsole; it’s made out of polyurethane and is lightweight, yet helps prevent slipping. What more could you want in an ankle boot?

As the savvy readers of In Touch Weekly would attest, it’s all about the style. The two-toned style is really classy, yet informal. This boot is perfect to wear with skinny jeans, or leggings. Even a skirt would look fabulous with these boots. Use them for a casual, western look or even a bohemian look!

Check out the Naot Sirocco Boot – you’ll love it as much as the In Touch Weekly readers do too!