Finnamic by Finn Comfort – Rocker Bottom Shoes with Stability and Hand Craftsmanship!

Toning shoes are typically designed to create natural instability, which helps you utilize muscles your body hasn’t been using already. This instability forces you to stand a little straighter, get more of a muscular workout in your feet and legs, and many customers have reported outstanding results from wearing these shoes. But the typical rocker bottom shoes aren’t for everyone. If you require exceptional arch support, a deep heel cup, etc., you won’t find these features in most toning shoes. If you crave the outstanding quality of a handcrafted shoe, your options have been nonexistent. If you want the benefits of rocker bottom shoes yet have stability issues of your own, you haven’t been able to get them. Until now; Finn Comfort has come to the rescue.

Finn Comfort is known for its outstanding quality shoes. Each pair is handcrafted in Germany. The orthopedic footbed is anatomically designed to provide exceptional support and comfort.  But now the Finnamic collection features a mild rocker sole to gently help you improve posture, alleviate stress on your joints, and tone your muscles. This is the first stable rocker sole shoe I’ve ever seen, and these shoes are incredibly comfortable!

The Sausalitois a cute summer sandal that you won’t want to take off! The hook and loop straps customize the fit around your foot, and the cork footbed provides phenomenal support. Who knew you could get all that in a rocker bottom shoe? These are incredibly comfortable and I can see wearing these as I trek around on my summer vacation.

The Ikebukuro is a comfy oxford that again gives you the best of both worlds: stability and rocker bottom toning properties. This is a great all-around shoe that you could wear every day! Why not treat your feet to something feels GREAT, with styles that go with all sorts of outfits?

If you’re looking for some stability and support while getting rocker bottom benefits, check out the Finnamic collection by Finn Comfort. They are unique, and amazing!

Make Sure Your MBTs are Real, not Fake!

Here at Footwear etc., we get a lot of phone calls from customers who have been scammed. How is this possible? We all want to save money on shoes. Many disreputable companies take advantage of this by creating sites that carry knock-off shoes at deeply-discounted prices, and call them authentic MBTs. Unfortunately, many people unknowingly purchase shoes from these companies and don’t find out until it’s too late that they didn’t get the real deal.

How can you tell a scam? There are several tell-tale signs to look for. First, does the web site in question have a phone number where you can speak with a human being? If not, don’t order from them! Second, does the site sell any models or colors that are not listed on MBT’s web site ( If so, don’t order from them! Third, has your credit card been billed by an address in China? If so, you’ve been scammed. (Do note, however, that even some authentic MBT models are made in China. However, you shouldn’t be billed by a company in the far east.)  Did the shoes fall apart fairly quickly? They probably aren’t real MBTs. Finally, is the web site listed as an authorized dealer on MBT’s web site ? If not, don’t order from them!

Footwear etc. is proud to be one of the largest authorized dealers of MBT shoes. You can always rely on us to carry authentic MBTs. Not only do our retail stores and our online shop have an extensive variety of MBTs, we even have a concept store devoted to MBTs within The Core by Footwear etc. (located in Palo Alto, CA). We take MBT authenticity very seriously and work hard to ensure that you get the quality you expect from these shoes.

Even our customers have remarked about how good it feels to not have to worry about whether the MBTs they order from us are authentic. Here are a couple of samples:

“This is my second time ordering from this website. I was afraid of getting fakes, so I made sure to order from a place that also had actual stores. I was more than pleased with my MBT shoes as well as the shipping and packaging.”

“I chose to shop at Footwear etc. because I felt secure that I am getting the “real thing” (MBT’s). In my thorough research, Footwear etc. seems to be the most popular and trusted site for ordering a wide selection of real MBT’s at reasonable prices.”

Don’t take a chance on getting fake MBTs! Be sure you purchase from an authorized dealer, like Footwear etc. Many people have learned the hard way, save yourself a lot of grief!

Retail Therapy at its Best!

Sometimes if I have a bad day, the only thing that cheers me up is some retail therapy. (Or Chinese Food, but I digress…) I needed some new sandals for the warm weather anyway, and I’m getting fussier about what feels good on my feet. I can’t wear huge heels anymore, my metatarsals just can’t handle that these days. But I want to have cute, stylish shoes, not something that Grandma would wear. Much to my delight, I found several new friends that my feet love wearing! And of course, wouldn’t you know it that they are from two very popular brands: Clarks, and Naot!

Clarks is a really reliable brand for me, I own several different models. My latest addition to the family is the Clarks Owl Boost in Black Nubuck. It’s a really comfortable slide, and it’s even available in narrow, medium and wide widths! The OrthoLite foam footbed with Active Air is covered in soft nubuck, and feels very cushiony and absorbs shock. I particularly love how this shoe works well with casual or dressy clothes! It’s a great all-around shoe for the warm months, and I can’t wait to take it out on the town!

I’d heard that Naot was a terrific brand in terms of support and style, but I’d never tried a pair. Once I put my feet into the Naot Petal, I didn’t want to take them off! What an amazingly supportive and comfortable sandal! While I don’t usually wear orthotics, the removable footbed works well with them if you do need them. But I can really feel the support in the footbed, which is made from cork – a superior product for this application. Naot is known for its comfort and stability in its shoes, and these are no exception. I love the feminine styling of the cutouts in the upper, and the softness of the leather. These will get a lot of use this summer!

Next time you need some retail therapy, check out some of the latest styles from Clarks and Naot. So many shoes, so little time….

Earthies – The Original Feel-Good Shoes Updated for the New Millenium!

Remember Earth Shoes? Those shoes with the heel that’s lower than the front of the shoe? They were all the rage years ago, and were definitely comfortable and good for your feet. Those same product developers have taken on the challenge of creating heels and wedges that are not only fashion forward, but also good for your feet and have come up with…Earthies!

“Wellness. Elevated.” may be a catchy slogan, but it really reflects the philosophy of this brand. Why wear heels and wedges that are ONLY attractive but aren’t good for your feet? Earthies were designed to satisfy your needs for health and wellness as well as appearance!

I love the cute styles, but I really appreciate the graduated arch support, cupped heels, and cradled footbeds. The insole feels like memory foam! And despite the fact that these are “elevated” shoes, you won’t feel like you’re walking on your toes. The unique wellness footbed cradles your feet and distributes your body weight so that your feet are in a more natural position than in typical heels, and alleviates pressure on any one part of your foot.

My favorite dressy shoe is Earthies’  Veria. The suede upper is so soft and classy-looking! It’s a wonderful shoe to wear from work to a night on the town. And I don’t have to worry about my feet hurting over the course of the day. The unusual yet beautiful style sets you apart from the masses.

Another really fun shoe is Earthies‘  Lucia. The wedge heel makes the shoe extremely stable, and you don’t sacrifice style for comfort! The leather upper creates visual interest as well as a custom fit due to the straps and the attractive gold buckles. I love to wear these shoes with jeans as well as casual summery outfits. What a great, versatile shoe!

So don’t sacrifice comfort when you wear heels and wedges. Check out the Earthies Collection and experience “Wellness. Elevated.”

Your Kids can have Comfort and Style too with Ecco Sandals!

I love shopping for kids’ shoes. While it can be an exhausting process if you have to drag them around to a bunch of stores, it’s fun when you can find exactly what you’re looking for and that your child loves too. That’s why I was so excited to see Ecco’s Kids’ Sandals!

As with all Ecco products, they are made from high quality materials, and provide excellent support for those tender little feet. Real leather uppers wear well and are durable, the leather insoles are breathable (and help reduce the chance of those little feet getting stinky like they would with lesser quality products), and the outsole holds up well to all that running around your child will do. Who wouldn’t want the best support and quality possible for your precious children?

Boys have an adorable model available, called the Ecco Kids’ Hide and Seek in Brown Leather. It’s a fisherman’s style, with a hook and loop strap to keep the shoe securely on your child’s foot. That strap also makes it easy to get the shoe off; no laces or buckles required. It’s stylish, durable, and easy to wear, and a fantastic shoe for little boys for the warm weather.

The Ecco Kids’ Jill Blossom is the perfect sandal for your girly girl! It’s lightweight and flexible, yet durable and comfortable. What little girl wouldn’t love a pink sandal with little hearts and flowers on it? And parents can rest assured that Ecco’s high quality and support will protect their children’s feet as they keep them cool and comfortable. 

So don’t prevent your kids from being just as stylish (or even MORE stylish) as you are. Check out the cute kids’ sandals from Ecco. Shouldn’t your children’s shoes be just as adorable as they are?