Some Fabulous New Shoes from Gravity Defyer!

If you’re looking for a shoe to help alleviate foot and back problems, check out the new models from Gravity Defyer!

The Super Walk is a model available for both men and women, and is a fantastic athletic-styled shoe. You will LOVE all the benefits of the Gravity Defyer technology, and the styling of this shoe is attractive. The best part of this shoe is that it’s 30% lighter than previous models from Gravity Defyer, and contains all new construction methods and materials. Your feet can breathe due to the lightweight mesh upper, and you’ll even gain 1 ¾” to your height!

Another great model is the Nexta II. Available for men, it’s even 40% lighter than previous models! It’s a rugged, athletic-styled shoe that is perfect for walking/running or generic casual wear.

Gravity Defyer shoes contain the brand new VS2 VersoShock™ Reverse Trampoline sole. What this sole does is absorb the shock that your feet experience as you strike your heel on the floor, and then the rebound from the inner springs helps propel you forward. You’ll find that every step you take will be soft, and this technology helps eliminate the negative effects of walking on hard surfaces.

If you have pain from Plantar Fasciitis, Over Pronation, Achilles Tendonitis, or other foot maladies, check out the shoes from Gravity Defyer. Alleviate pain as you put a spring in your step!

Our Most Popular Plantar Fasciitis Aid: The Features! Unisex Plantar Fasciitis Sleeve

Here at Footwear etc., we are very attuned to our customers who have pain in their feet. Plantar Fasciitis is a common ailment that is an inflammation of the plantar fascia tendon of the foot. This condition can be caused by overuse of the tendon, improper shoes, etc. and can be extremely painful. One of the best selling and popular products we carry is the Feetures! Unisex Plantar Fasciitis Sleeve.

How does this product help? It provides gentle compression to lift and stabilize the plantar fascia. Your foot will feel the support in the arch, and your circulation will be improved. The compression in the arch area also will help ease heel pain. The great part of this sleeve is that you can wear this at any time of day, even with shoes! You can even wear them while sleeping to help reduce that annoying heel pain that you get first thing in the morning when you get out of bed. How easy is that?

There are six zones of support, and those produce graduated compression to help improve circulation. Wearing them at night, under socks with shoes during the day, or even while running are all great ways for this product to help alleviate your pain from Plantar Fasciitis. It’s easy to get on and off, and is machine washable. It’s available in white with black, or black with white in several sizes. The Feetures! Unisex Plantar Fasciitis sleeve may change your life, so give it a try!

How to Clean and Protect Your UGG® Boots

UGG® boots can really take a beating, but you don’t want them to LOOK like they’ve taken a beating.  The UGG® Care Kit is designed specifically for this purpose. Here’s how you should take care of your boots:

To protect your UGGs against stains and water, apply the UGG® Water and Stain Repellent prior to wearing. (Just spray it on the boot evenly just to get it wet but not soaking. Be sure to do this in a well-ventilated area.) Use the suede brush to brush the nap in one direction after the boot is dry.

If you need to clean and condition your UGG® Australia Sheepskin boots, use the UGG® Sheepskin Cleaner and Conditioner. To do this, just moisten the boot by hand with clean, cold water. In a small bowl, dilute the Cleaner and Conditioner with an equal amount of water. Rub this solution lightly onto the boot with a clean rag or sponge, then rinse the sponge and rinse the boot lightly with clean water. Do NOT scrub the boot; you could damage the surface. Stuff the boot with clean paper and let dry naturally OUT OF DIRECT HEAT OR SUNLIGHT for at least 24 hours. Once dry, use the suede brush to lightly brush the nap in one direction.

That’s all you have to do for the twinfaced sheepskin boots (like the Classics, the Bailey Buttons, and Bailey Bows). For all other UGG® boots (like specialty suede, embroidered, metallics, and other leathers), wipe the boot very gently with a slightly damp rag (do not use any cleaning product or brushes).

Protect your investment and keep your UGG® boots clean and maintained with the UGG® Care Kit.

How to Spot Fake UGG® Boots

‘Tis the season for boots from UGG® Australia, and unfortunately there are a lot of knock-offs out there. Given the investment you put into boots, why risk getting boots that might not be the real deal? There are a variety of things to look for in a boot to ensure its authenticity; here are some tips to help you navigate this crazy season so that you can get exactly what you’re expecting.

1)      The easiest way to ensure you’re getting the real deal is to purchase UGG® boots from an authorized UGG® Australia dealer. The UGG® Australia web site, at, has a listing of its authorized dealers (of which Footwear etc. is one). If you’re thinking about purchasing a boot from a vendor not listed there, you might be getting a fake.

2)      If the price listed for your UGG® boot is considerably less at a certain vendor, it’s likely a fake. UGG® Australia dictates the prices at which their products can be sold. If the deal looks too good to be true, it probably is.

3)      Check the sheepskin. If it feels scratchy, it could easily be a synthetic blend. If it separates from the rest of the boot or pulls apart, it may be a fake.

4)      Look at the label on the heel of the boots. It ought to look like this:


If it doesn’t, it’s fake.

5)      Check the workmanship. UGG® Australia prides itself on exceptional quality control. If you see any issues with the stitching or how the upper is attached to the sole, beware.

6)      The packing paper inside the box should be a checkerboard pattern with UGG® all over it. If it’s not, you might have a fake.

7)      If the color is inconsistent, you might have a fake. Again, UGG’s quality control is excellent and they usually don’t allow factory defects of this magnitude anywhere near the public. When in doubt, call your dealer. (Note that if your dealer doesn’t have a phone number where you can talk to a person, you’ve probably got a fake.)

8)      Beginning with products from Fall, 2012, UGG® has added a security label (located behind the sewn-in label of the left boot or shoe) and box sticker. There should also be a card on the inside of the box describing these features in detail. These holograms are difficult to reproduce, so if your box/boot has these items, you’re probably fine. Also check for further details.

9)      The shape of the toe boxes of the UGG® Classic and Bailey Button collections are gently sloped downward and rounded. If they slope sharply or look at all pointy, you might have a fake.

10)   If you see that these products were manufactured anywhere other than China (or perhaps the U.S.), these items are NOT real UGGs. Note, however, that the sheepskin is always the highest quality sheepskin from Australia.

Don’t let fake UGG® boots destroy your holiday season. Make sure you’re getting the real deal. Keep your feet and those of your loved ones warm and cozy in authentic boots from UGG® Australia.


Need Warm Socks? Check Out These Wool Versions!

If you get cold feet during the winter months, consider wearing wool socks. These are the ultimate in warmth and comfort for your feet. Some socks are thicker than others, but it’s important to look for socks that have good wicking properties so that your feet don’t just sweat in the fabric. Here are a few examples:

Thorlo Unisex KLT-13 Hiking Crew Socks – these socks have thick cushioning and made from a wool blend, which helps wick perspiration away from your skin. The cushioning helps reduce shock and the incidence of blisters. This is a great all-around wool blend sock for everyone.

Marcmarcs Women’s #82100 Wool Cotton Socks – With 60% wool, these warm socks are luxurious in comfort. They contain a soft-touch cotton inside the sock and virgin wool outside. They are warm but not thick, and also contain aloe vera for extra softness. These are great socks with which to pamper your feet!

Kunert Men’s Julius Merino Wool Socks – this wool/silk blend is also a luxurious product. There is even cashmere in the mix! You have no need to worry about the top of the sock binding or applying pressure, this socks is specifically designed to avoid that. You will love how this feels on your skin, as the material keeps it warm yet dry.

Wool socks – they’re what to wear this winter!