New Superfeet GO Insoles Available!


I love my Superfeet insoles, but now Superfeet has come out with EVEN BETTER insoles: the Superfeet GO Premium Insoles. These are higher-end insoles with additional support and comfort features, so they are slightly more expensive than the other Superfeet models. Why should I even consider switching to the latest and greatest product from this company? There are lots of reasons!

The first feature to catch my eye is the deep heel cup. This will definitely provide shock absorption and stability, even more than in the regular Superfeet insoles.

Each of the GO Premium insoles is extra cushioned. You can feel the difference in the density and the thickness of the cushioning.

Depending on which insole you use, you can experience all the benefits of a couple of types of top covers. The GO Pain Relief insole contains a Vibram Diflex top cover, which consists of perforated durable foam blended with an anti-microbial and anti-fungal treatment. This molds to your foot so that you can achieve a personalized support experience. The rest of the GO Premium Insoles (GO Comfort, GO Men’s ¾, GO Women’s ¾, and GO Women’s High Heel) contain a Clarino top cover, which is a plush and durable microsuede fabric that feels great on your feet. Each insole even contains an EVOLyte orthotic cap, which is a carbon fiber blended polymer that provides strength and support.

Here are the features of each insole:

GO Pain Relief: contains Vibram Diflex top cover, a closed cell base foam, a convertible heel stabilizer, EVOLyte orthotic cap, and a deep structured heel cup.

GO Comfort: contains Clarino top cover, Poron slow recovery memory foam middle layer for extra shock absorption and comfort, neutral rounded heel, EVOLyte orthotic cap, and a deep structured heel cup.

GO Men’s ¾ and Go Women’s ¾: this ¾-length insole is designed to fit in a wide variety of dress as well as casual footwear. It contains a Clarino top cover, a neutral rounded heel, EVOLyte orthotic cap, and a structured heel cap.

GO Women’s High Heel: specifically designed to fit into high-heeled (2”+) footwear. It contains Clarino top cover, EVOLyte orthotic cap, and a shallow structured heel cup to assist with all-day impact protection.

The added benefits of Superfeet Go line are incredible, and you’ll really be able to feel the difference. If you need exceptional comfort and support, and relief from pain, these insoles made with premium materials and professional-grade support will fit the bill!



Fun Shoes for Kids: Plae Shoes!

Plae Ty

Footwear etc. has seldom carried many shoes just for kids in recent years, but one brand has proven to be so awesome that Footwear is highlighting it: Plae shoes! These shoes are specifically for children, in bright and fun colors (along with some neutrals). They’re easy to wear, to get on and off, and have interchangeable tabs to adjust to thinner or wider feet. They are even machine washable! Your child will love how they feel and how they look, and you can feel good about putting these durable, adjustable, flexible, and comfortable shoes on your child.

You can even feel good about their environmental properties! The uppers are actually made from recycled milk jugs. Really! The heel cup is made from recycled cork, and contains ISO-certified environmentally-friendly leather and suede. How much more politically correct can you get?

Here are a few samples of these fun shoes:

The Emme – this Mary Jane is available in Black Shimmer Suede or Icee Shimmer Suede. It’s an adorable, feminine shoe that your children will not only love, but depending on their ages may well be able to get on and off by themselves. I really appreciate the durability of the shoes and the protective toe guard, which compensates for foot drag and general hard play.

The Max Hi-Top – if you’re looking for a high-top sneaker, this could be the answer to your prayers! Cute doesn’t even begin to cut it as a description for this breathable, mesh sneaker with two adjustable hook and loop straps. Those straps even have some bright primary colors, which makes the shoe even more fun to wear.

The Camille – this rugged yet feminine boot is available in Rose Shimmer Suede.  Little girls will love the different shades of pink, and the amazing comfort of this boot. It’s easy to get on and off, since it contains a side zipper and an adjustable hook and loop strap. It’s a fabulous product for just running around, especially since it’s breathable and contains an anti-bacterial/anti-microbial insole. If your child loves boots, she’ll love this one in particular.

The Ty – this shoe is very similar to the Max Hi-Top (without the Hi-Top. Available in Fuschia/Purple Suede/Mesh, this shoe is great for all-purpose play and everyday adventures. The comfort is unsurpassed, and your child will love how easy it is to wear and play in!

Check out the fantastic kids’ shoes from Plae today!

You Too Can Experience Europe’s Hottest Brand: Tamaris Shoes!

Tamaris Ocimum

Footwear etc. is now carrying one of the hottest brands in Europe: Tamaris shoes! These adorable styles are appropriate for both casual AND dressy attire! This brand has been successful in Europe for years, and is new to the U.S. market. Now you can experience what the folks in Europe have been enjoying!

What makes them great? They are not only stylish, they are incredibly comfortable. They have a lot of technology built into the footbeds and outsoles just for that purpose. Who wouldn’t love a memory foam footbed? You’ll feel like you’re walking on air (which, actually, you are!). How about anti-shock heels? No pounding on your feet there! There’s extra cushioning with Tamaris’s patented ANTIshokk pneumatic cavities and stabilizers, and customers have reported that these features help alleviate stress on your back and joints. There’s even built-in weather protection, so you won’t have to worry about a sudden rainstorm messing up your new shoes.

Here are a few examples of the outstanding models that Tamaris is offering for the fall:

The Anisa 3: this pump is perfect for the office or a night on the town! Its classic styling means that it will always be in vogue, and you can feel confident that it will look good with a wide variety of outfits. It’s available in black or red leather, and the 1 ½” heel makes it really easy to wear. The leather upper, lining, and insole, makes the shoe feel luxurious and soft, and the ergonomic insoles make this shoe a delight to wear.

The Babet 2: This may well be the perfect everyday shoe. It’s a slip-on with elegant styling, which you can wear with dressy attire as well as jeans! It’s available in all black leather or Cigar Combo leather, and a very comfortable 1 ½” heel. The memory foam footbed actually adapts to each individual foot shape, so you know you’ll be getting an incredibly comfortable shoe. If you’ve got a lot of walking to do in the course of your work day, the ANTIshokk shock absorber will make wearing this shoe a breeze.

The Ocimum: I LOVE this boot! It’s available in Black or Cigar leather, and is slightly dressy but you can wear it with all sorts of attire. The decorative stitching makes this boot visually interesting! The luxurious leather upper is soft and supple, and you’ll love the way it feels. I can easily see wearing this with nice slacks or a casual skirt, or even jeans. It’s fantastically versatile as well as comfortable, and the laces make this shoe easy to fit around your ankle.

Check out the fabulous new styles from Tamaris shoes today! You’ll love the way they look and feel on your feet!


New Vionics for the Fall!

Vionic Willow

It may still be hot outside, but Vionic with Orthaheel Technology has just announced its new Fall lineup! As a devout Vionic wearer, I can vouch that there are some phenomenal new styles and colors available. It’s not just all about flip flops, there are shoes, slip-on shoes, and even boots available with that great technology that helps you be stable and supported while being stylish!

Remember, it’s really all about the footbed. All Vionic shoes, sandals, boots, slippers, you name it have a deep heel cup for stability, and an aggressive arch support that work together to make your feet feel great, and can even help alleviate foot/leg/back pain (even from Plantar Fasciitis) because the footbed helps properly align your body. If you have issues with pronation and/or need outstanding arch support, Vionic with Orthaheel Technology products are the products for you.

I’m really excited to see the wide variety of styles available this fall for both men and women. Here are few examples of the fantastic models available for the fall:

The Men’s Taunton: available in dark grey canvas, it’s an open back slipper with elastic goring for great fit and easy on-off. The slipper actually has a terry-covered footbed and lining, which is super comfortable, and yet it has the patented Vionic support that you expect in every shoe. The canvas upper has decorative stitching for visual interest as well, and it’s available in Dark Grey, Brown, or Sand Canvas.

The Men’s Tide is now available in black or brown leather. The Tide is the flagship model of the entire brand, and the new version will most likely be one of the most popular ever due to its color and versatility. This is the ultimate in a supportive, stylish flip flop, and you’ll love the outstanding fit and comfort it provides.

Women have several great new boots available, including the Vanah. It is a slipper boot, with synthetic sheepskin to keep your feet nice and toasty, and has an ankle strap with a hook and loop closure. You get all the benefits of a cozy slipper with the outstanding support of the patented Vionic footbed. The rubber outsole is rugged enough so that you can wear these outdoors too! This bootie is available in Chestnut or Black Synthetic, so you can coordinate it with your wardrobe.

A great new walking shoe for women is the Tourney. It has a breathable mesh upper, and comes in fun colors like pink, blue, grey leopard, and tan leopard. If you love fun colors, definitely check out this shoe! The mesh upper helps keep your feet cool as you walk, and the footbed helps keep you adequately supported and aligned. Plus, they’re fun to wear!

Sometimes you just need a ballet flat. Vionic doesn’t just make ANY ballet flats, they make elegant and stylish ballet flats. I love the Willow – it’s available in black or wine leather, and contains a bunch of shimmering studs! This shoe looks great with jeans or fancier attire, so you have a lot of wardrobe choices with these shoes. And as always, your feet will feel great in them all day long.

Check out with the fabulous fall lineup from Vionic today – you’ll love all the choices!



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1. Eligibility: Limit one (1) entry per person for each Voting Question.

Open to legal residents of the 50 United States who have reached the age of 18.  Employees of Footwear etc., its parents, affiliates and subsidiaries, participating advertising and promotion agencies, and prize suppliers (and members of their immediate family and/or those living in the same of household of each such employee) are not eligible.  The Contest is subject to all applicable federal, state, and local laws and regulations and is void where prohibited.

2. Sponsor: Footwear etc. 273 N. Mathilda Ave Sunnyvale, CA 94086

3. Agreement to Official Rules: Participation in this Contest constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to this Contest. Winning any prize is contingent upon fulfilling all requirements set forth herein.

4, Timing: The Contest begins on Saturday, July 25, 2015 at 9 a.m. Pacific Standard Time (“PST”), ends on Friday, July 31, 2015 at 7:00 p.m. PST (the “Contest Period”). Administrator’s computer is the official time-keeping device for the Contest.

5. How to Enter:

1.Like @Footwearetc on Facebook

2. Review the “Which shoe am I?” daily graphic and provide your answer or
submission as a posted comment including the hashtag #GetThePictureFE directly
below it from 9 am – 7 pm daily July 25 – 31, 2015.

Participation in this Contest is subject to, and all entrants must comply with, these Official Rules.  Entrants may enter once per voting question.  Limit of one (1) prize per person for the entire Contest Period.

6. Guidelines and Restrictions:

All Entries become the property of Sponsor and none will be returned. Sponsor will not acknowledge receipt of entries. Entries must be suitable for publication in the opinion of the Sponsor.

 The Submission must not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright infringement;
 The Submission must not disparage Sponsor, Administrator or any other person or party affiliated with the Contest;
 The Submission must not contain brand names or trademarks other than those owned by Sponsor, which entrant has a limited license to use to incorporate in his/herSubmission in this Contest;
 The Submission must not contain images or artwork not created by entrant;
 The Submission must not contain material that is inappropriate, indecent, obscene, hateful, tortious, defamatory, slanderous or libelous;
 The Submission must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age; and
 The Submission must not contain material that is unlawful, in violation of or contrary to the laws or regulations in any state where Submission is created.

7. Limit: Each entrant may upload (1) one Submission per Voting Question. Submissions received from any person or email address in excess of the stated limit will be void. Submissions generated by script, macro or other automated means are void.

8. Permissions: Entrant must have permission from all individuals that appear in the Submission (if any) to use their name and likeness in the Submission and to grant the rights set forth herein. If requested, entrant must be able to provide such permissions in a form acceptable to Sponsor.

9. Grant of License: Uploading a Submission constitutes entrant’s consent to give Sponsor a royalty-free, irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display such submissions in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes. If requested, entrant will sign any documentation that may be required for Sponsor or its designees to make use of the non-exclusive rights entrant is granting to use the Submission. Released Parties (as defined in Section 11, below) are not responsible for lost, late, stolen, damaged, incomplete, invalid, un-intelligible, garbled, delayed or misdirected Submissions; all of which will be void. In the event of a dispute as to any Submission, the authorized account holder of the email address used to register will be deemed to be the entrant and must comply with these Official Rules. The “authorized account holder” is the natural person assigned an email address by  an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Each entrant may be required to show proof of being an authorized account holder.

10. Winner Determination: (1) One free pair of footwear will be given each day the Contest Period, for a total of (7) Seven free pairs of shoes. All winners will be randomly selected from all eligible entries. If the style is unavailable in your size, the winner will select a different style from the same brand.

11. Winner Requirements: All potential winners will be notified in the comments section of the Question Post and are then required to send Footwear etc. a private message on Facebook titled “#GetThePictureFE” containing your full legal name, valid email address, mailing address, and phone number. The first potential winner will be notified on or around Sunday, July 26. The second potential winner will be notified on or around Monday, July 27.  The third potential winner will be notified on or around Tuesday, July 28. The fourth potential winner will be notified on or around Wednesday, July 29. The fifth potential winner will be notified on or around Thursday, July 30.  The sixth potential winner will be notified on or around Friday, July 31. The seventh potential winner will be notified on or around Saturday, August 1.   All potential winners must respond via Facebook message within forty-eight (48) hours of receiving a win notification message in the comments section of the post.  If any potential winner of a Prize cannot be contacted within forty-eight (48) hours of win notification or provide any other requested information within the required time period (if applicable), or the prize is returned as undeliverable, potential winner forfeits the prize. If a potential winner is disqualified for any reason, the prize may be awarded to a runner-up determined by the Sponsor’s sole discretion. Only one (1) alternate winner may be determined, after which the Prize will remain un-awarded.  Acceptance of any prize shall constitute and signify each winner’s agreement and consent that Sponsor and its designees may use each winner’s name, city, state, likeness, photo. Submission and/or prize information in connection with the Contest for promotional, advertising or other purposes, worldwide, in any and all media now known or hereafter devised, including the Internet, without limitation and without further payment, notification, permission or other consideration, except where prohibited by law. Without limiting the generality of these Official Rules, the winners shall irrevocably grant, transfer, convey and assign to Sponsor the entirety of the rights in and to the Submission and all renewals and extensions of copyright, and the right to secure copyright registrations thereto in perpetuity including, without limitation, the rights to use the Submission for any and all purposes in any and all media whether now known or hereafter developed, on a worldwide basis, in perpetuity. The winners accept and acknowledge that Sponsor shall not be obligated to use the Submission and that Sponsor in its sole discretion shall have the right to refrain from using the Submission. Sponsor shall not incur any liability whatsoever to the extent Sponsor chooses to refrain from any exploitation of its rights hereunder. Each winner will indemnify Sponsor, Released Parties (as defined in Section 13, below) and any licensee of Sponsor against all claims, damages, liabilities, and expenses (including reasonable counsel fees and legal expenses) arising out of any breach of these terms.

12. Prizes: 7 TOTAL PRIZES: each one will be a free pair of footwear awarded from Footwear etc. Prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. If the style is unavailable in your selected size, the winner will select a different style from the same brand. Sponsor reserves the right to substitute the prize for one of equal or greater value if the designated prize should become unavailable for any reason. Winner is responsible for all taxes and fees associated with prize receipt and/or use. Limit: One (1) Prize per person.

13. Release: By receipt of any prize, winner agrees to release and hold harmless the Sponsor, Administrator and their respective parent companies, subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Contest or receipt or use or misuse of any prize.

14. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Contest, or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper functioning of the Contest, as determined by Sponsor in its sole discretion. If terminated Sponsor may, in its sole discretion, determine the winners randomly selected from all non-suspect, eligible Submissions received up to time of such action using the  procedure outlined above. Sponsor, in its sole discretion, reserves the right to disqualify any individual it finds to be tampering with the Submission process or the operation of the Contest or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner and void all associated Submissions. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages and other remedies (including attorneys’ fees) from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

15. Limitations of Liability: Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrant, printing, typographical or other errors or by any of the equipment or programming associated with or utilized in the Contest; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the Submission process or the Contest; (4) printing, typographical, technical, computer, network or human error which may occur in the administration of the Contest, the uploading, the processing or random selection of Submissions, the announcement of the prizes or in any Contest-related materials; (5) late, lost, undeliverable, damaged or stolen mail; or (6) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest or receipt or use or misuse of any prize (including any travel/activity related thereto). Released Parties are not responsible for misdirected or undeliverable Submissions or for any technical problems, malfunctions of computer systems, servers, providers, hardware/software, lost or unavailable network connections or failed, incomplete, garbled or delayed computer transmission or any combination thereof. Released Parties are not responsible for any unauthorized third party use of any Submission.

16. Disputes: Except where prohibited, each entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Promotion or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by state or federal courts situated in California, (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, but in no event attorneys’ fees; and (3) no punitive, incidental, special, consequential or other damages, including without limitation lost profits may be awarded (collectively, “Special Damages”), and (4) entrant hereby waives all rights to claim Special Damages and all rights to have such damages multiplied or increased. California State law, without reference to California’s choice of law rules, governs the Promotion and all aspects related thereto.

This Contest is in no way sponsored, endorsed or administered by, or associated with Facebook. Information is being provided to Sponsor, not Facebook.