Hoka One One – Incredibly Lightweight and Cushioned Running Shoes!

Hoka One One Challenger

There’s a new kid on the block here at footwear etc., especially for runners or anyone who loves to wear super cushy shoes. This brand was originally created for serious runners to help improve performance, but the product line has been broadened to help all runners achieve maximum benefits. Hoka One One is a division of Deckers Outdoor Corporation, which specializes in products for casual lifestyle and high performance activities.

Why is this brand getting so much attention? Imagine a high performance running shoe that is 15% lighter with 50% more cushioning than the typical running shoe. That can make a huge difference in how you feel as you run, especially if you are a distance runner. But even if you’re not a distance runner, you’d be amazed at how nice a lightweight, very cushioned shoe feels.

Hoka One One embodies the concept of “maximalist” running shoes. When this brand was first introduced, minimalist running shoes were all the rage, and those contained basically no support or cushioning whatsoever. Minimalist shoes were intended to basically just protect your feet from whatever surface on which you’d run, giving you the feeling of “barefoot running.” This concept is the complete opposite of what Hoka One One shoes encompass. This brand deliberately goes out of its way to provide maximum cushioning and stability whether the terrain is pavement or rugged trails. Reviews on this brand have been very positive from competitive runners.

The technology is actually kind of interesting. Besides the 50% more cushioning for fabulous shock absorption, there’s also a rocker sole, called the Meta-Rocker midsole. The shoe may still be stable if you’re standing still, but the midsole and outsole are sculpted in the heel and toe areas, which encourages a smooth and guided foot gait cycle. It helps propel you forward! The Active Foot Frame midsole also allows your foot to sink deeply into the midsole, for outstanding stability.

There are models specifically designed for running on roads vs. trails. The Odyssey and Valor, available for both men and women, are intended for running on man-made surfaces and contain the Early-Stage Meta Rocker for propulsion. These are smooth-riding shoes that provide outstanding protection on paved surfaces.

A model specifically designed for trails is the Challenger, for both men and women. 4 mm lugs provide all-terrain traction and rubber pods add stability so that you can feel a little more secure on uneven terrain. With the Early-Stage Meta Rocker for propulsion, this shoe is an outstanding shoe for all sorts of surfaces.

If you’re an avid runner, whether competitive or not, take a look at the exciting new models from Hoka One One. They are unlike any running shoes you’ve ever tried before!



Yes, You CAN Make Birkenstocks Stylish!

Birkenstock Arizona brown

The words “Birkenstocks” and “stylish” are not mutually exclusive. Yes, Birkenstocks have a reputation for being popular among hippies and German tourists, but they have developed something of a renaissance in popularity and new sales among young and old alike. How is this possible? We’d need to examine what keeps drawing people back to them again and again….

Are they really comfortable? Yes, they are. They have had a reputation over the years for being less than attractive, but the comfort makes up for style. And these days, there are all sorts of variants on each style (as well as a few new styles). We’ll get to style shortly. But for now, what makes them so comfortable? It’s all about the footbed.

Birkenstocks have two distinct types of foot beds: the regular Birkenstock footbed, and the Soft Birkenstock footbed. They have many features in common, but the biggest difference between the two foot beds is that the soft one contains a foam layer between the top layer of the footbed and the layers of cork and jute that make up the rest of the footbed.  If you like cushioning in your sandals, you might want to look into models with the soft footbed. If you don’t care about cushioning so much but really require support, either footbed would work well for you.

Features of both foot beds include: a wide toe box so that your toes have room to move, a raised toe bar to encourage the natural gripping motion of your feet while improving circulation, a contoured footbed to support all of the arches of your feet and provide even weight distribution, high sides and a deep heel cup to help keep your feet from pronating, a shock absorbent sole, a latex and cork footbed that molds to your feet for a custom fit, and jute fibers to wick away moisture and add strength. So yes, they are indeed comfortable.

But what about style? The uppers aren’t just variants of brown leather anymore. You can get uppers with patent leather, snake skin patterns, nubuck in a variety of colors, and even Birko-Flor ™, which is a soft fabric with a leather-like feel (made of acrylic and polyamide felt fibers).

So how do you style Birkenstocks (meaning, how do you incorporate them into your wardrobe)? For men, this is pretty straightforward: wear them with any casual clothing. They work well with or without socks, although I would recommend you wear them with socks only when you wear long pants just for aesthetics. One of the most popular styles is the Birkenstock Arizona. I have numerous friends who won’t wear any other type of shoe because they are so easy to wear.

Women, the sky is the limit as to how to best add them to your repertoire. I personally think that any of the Birkenstocks look best with maxi skirts or dresses. You get all the casual comfort as well as having these coordinate well with those types of outfits.  If you are looking for a feminine look, consider the Gizeh, the Granada, any models with thinner straps, or models with light-colored uppers. Birkenstocks always look great with shorts or jeans; just wear socks when you are wearing long pants or a long skirt.

Don’t forget that Birkenstock shoes, Birkenstock sandals, and other products are all available online at footwearetc.com!


Soothe Your Sole


1. Eligibility:Limit one (1) entry per person.

Open to legal residents of the 50 United States who have reached the age of 18.  Employees of Footwear etc., its parents, affiliates and subsidiaries, participating advertising and promotion agencies, and prize suppliers (and members of their immediate family and/or those living in the same of household of each such employee) are not eligible.  The Contest is subject to all applicable federal, state, and local laws and regulations and is void where prohibited.  Entrants may enter once during the Contest Period.  Limit of one (1) prize per person for the entire Contest Period.

2. Sponsor: Footwear etc. 273 N. Mathilda Ave Sunnyvale, CA 94086

3. Agreement to Official Rules: Participation in this Contest constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to this Contest. Winning any prize is contingent upon fulfilling all requirements set forth herein.

4. Timing: The Contest begins on Saturday, March 21, 2015 at 9:00 a.m. Pacific Standard Time (“PST”), ends on Saturday, March 28, 2015 at 7:00 p.m. PST (the “Contest Period”).

Administrator’s computer is the official time-keeping device for the Contest.  Entries will be accepted each day of the giveaway for that day’s giveaway only.

5. How to Enter:

Beginning on March 21, 2015, you can enter the Contest by doing the following:

1. Like @Footwearetc on Facebook

2. LIKE & SHARE the original contest graphic from 3/21/15 and include the hashtag #SootheYourSole between 9:00 am PST Saturday, March 21, 2015, and 6:59 pm PST Saturday, March 28, 2015.

If you are the winning entry, you will be notified in the comments of the original post and required to provide some or all of the following information via Facebook message: your name, address, city, state, zip code, telephone number, date of birth, and e-mail address.

6. Guidelines and Restrictions:

All Entries become the property of Sponsor and none will be returned. Sponsor will not acknowledge receipt of entries. Entries must be suitable for publication in the opinion of the Sponsor.

 The Submission must not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright infringement;

 The Submission must not disparage Sponsor, Administrator or any other person or party affiliated with the Contest;

 The Submission must not contain brand names or trademarks other than those owned by Sponsor, which entrant has a limited license to use to incorporate in his/her Submission in this Contest;

 The Submission must not contain images or artwork not created by entrant;

 The Submission must not contain material that is inappropriate, indecent, obscene, hateful, tortious, defamatory, slanderous or libelous;

 The Submission must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age; and

 The Submission must not contain material that is unlawful, in violation of or contrary to the laws or regulations in any state where Submission is created.

7. Limit: Each entrant may LIKE & SHARE the original contest graphic from 3/21/15 once during the Contest Period.  Submissions received from any person or email address in excess of the stated limit will be void. Submissions generated by script, macro or other automated means are void.

8. Permissions: Entrant must have permission from all individuals that appear in the Submission (if any) to use their name and likeness in the Submission and to grant the rights set forth herein. If requested, entrant must be able to provide such permissions in a form acceptable to

9. Grant of License: Uploading a Submission constitutes entrant’s consent to give Sponsor a royalty-free, irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display such submissions in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes. If requested, entrant will sign any documentation that may be required for Sponsor or its designees to make use of the non-exclusive rights entrant is granting to use the Submission. Released Parties (as defined in Section 11, below) are not responsible for lost, late, stolen, damaged, incomplete, invalid, un-intelligible, garbled, delayed or misdirected Submissions; all of which will be void. In the event of a dispute as to any Submission, the authorized account holder of the email address used to register will be deemed to be the entrant and must comply with these Official Rules.

The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Each entrant may be required to show proof of being an authorized account holder.

10. Winner Determination: (1) One Burten Silk Feet Foot Exfoliating Microscreen (value $8.95)will be given on or around 3/25/15.  (1) One Foot Rubz Surefoot Foot Massager (value $13.95)will be given on or around 3/26/15.  (1) One Naot Dead Sea Lotion (value $24.95) will be given on or around 3/27/15.  (1) One Vionic Sandal of winner’s choice (valued up to $100) will be given on or around 3/28/15.  All winners will be randomly selected from all eligible entries.

11. Winner Requirements: All potential winners will be notified in the comments section of the Original Contest Post on 3/21/15 and are then required to send Footwear etc. a private message on Facebook titled “Soothe Your Sole” containing your full legal name, valid email address, mailing address, and phone number.  All potential winners must respond via Facebook message within forty-eight (48) hours of receiving a win notification message in the comments section of the post.  If any potential winner of a Prize cannot be contacted within forty-eight (48) hours of win notification or fail to provide any other requested information within the required time period (if applicable), or the prize is returned as undeliverable, potential winner forfeits the prize. If a potential winner is disqualified for any reason, the prize may be awarded to a runner-up determined by the Sponsor’s sole discretion. Only one (1) alternate winner may be determined, after which the Prize will remain un-awarded.  Acceptance of any prize shall constitute and signify each winner’s agreement and consent that Sponsor and its designees may use each winner’s name, city, state, likeness, photo, Submission and/or prize information in connection with the Contest for promotional, advertising or other purposes, worldwide, in any and all media now known or hereafter devised, including the Internet, without limitation and without further payment, notification, permission or other consideration, except where prohibited by law. Without limiting the generality of these Official Rules, the winners shall irrevocably grant, transfer, convey and assign to Sponsor the entirety of the rights in and to the Submission and all renewals and extensions of copyright, and the right to secure copyright registrations thereto in perpetuity including, without limitation, the rights to use the Submission for any and all purposes in any and all media whether now known or hereafter developed, on a worldwide basis, in perpetuity. The winners accept and acknowledge that Sponsor shall not be obligated to use the Submission and that Sponsor in its sole discretion shall have the right to refrain from using the Submission. Sponsor shall not incur any liability whatsoever to the extent Sponsor chooses to refrain from any exploitation of its rights hereunder. Each winner will indemnify Sponsor, Released Parties and any licensee of Sponsor against all claims, damages, liabilities, and expenses (including reasonable counsel fees and legal expenses) arising out of any breach of these terms.

12. Prizes: 4 TOTAL PRIZES.  See list above.  Terms and conditions of gift cards apply. Prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute the prize for one of equal or greater value if the designated prize should become unavailable for any reason. Winner is responsible for all taxes and fees associated with prize receipt and/or use. Limit: One (1) Prize per person.

13. Release: By receipt of any prize, winner agrees to release and hold harmless the Sponsor, Administrator and their respective parent companies, subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Contest or receipt or use or misuse of any prize.

14. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Contest, or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper functioning of the Contest, as determined by Sponsor in its sole discretion. If terminated Sponsor may, in its sole discretion, determine the winners randomly selected from all non-suspect, eligible Submissions received up to time of such action using the  procedure outlined above. Sponsor, in its sole discretion, reserves the right to disqualify any individual it finds to be tampering with the Submission process or the operation of the Contest or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner and void all associated Submissions. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages and other remedies (including attorneys’ fees) from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

15. Limitations of Liability: Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrant, printing, typographical or other errors or by any of the equipment or programming associated with or utilized in the Contest; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the Submission process or the Contest; (4) printing, typographical, technical, computer, network or human error which may occur in the administration of the Contest, the uploading, the processing or random selection of Submissions, the announcement of the prizes or in any Contest-related materials; (5) late, lost, undeliverable, damaged or stolen mail; or (6) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest or receipt or use or misuse of any prize (including any travel/activity related thereto). Released Parties are not responsible for misdirected or undeliverable Submissions or for any technical problems, malfunctions of computer systems, servers, providers, hardware/software, lost or unavailable network connections or failed, incomplete, garbled or delayed computer transmission or any combination thereof. Released Parties are not responsible for any unauthorized third party use of any Submission.

16. Disputes: Except where prohibited, each entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Promotion or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by state or federal courts situated in California, (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, but in no event attorneys’ fees; and (3) no punitive, incidental, special, consequential or other damages, including without limitation lost profits may be awarded (collectively, “Special Damages”), and (4) entrant hereby waives all rights to claim Special Damages and all rights to have such damages multiplied or increased. California State law, without reference to California’s choice of law rules, governs the Promotion and all aspects related thereto.

This Contest is in no way sponsored, endorsed, administered by, or associated with Facebook.  Information is being provided to Sponsor, not Facebook.


Foot Massagers to Soothe Your Tired Feet!

Foot Massager

At the end of a long, hard day, a foot massage can make the difference between a relaxing evening and a painful evening. A bona fide massage by a skilled professional is the ultimate way to help your feet relax and de-stress from the wear and tear you’ve put them through all day, but we don’t always have the opportunity for this luxury. However, there are some products out there that can help ease the discomfort of sore, tired feet, and you don’t even have to make an appointment anywhere! Check out these products that are available at footwearetc.com:

Foot Rubz Surefoot Foot Massage ball – discover the wonderful feeling of lots of nubby pieces on your skin! Just roll this ball under your feet (or actually anywhere you have tired or sore muscles) and you can discover the benefits of acupressure and massage on your muscles. Control the depth of the massage with the pressure you expend on the ball. Customers have reported that the results last for hours!

Foot Rubz Surefoot Foot Massager – this cylindrical roller also combines acupressure and massage to invigorate your foot muscles. Doctors have recommended using devices like this to help alleviate foot pain from Plantar Fasciitis. You will also notice better circulation in your feet after you use this. It’s a great way to help you relax your foot muscles.

Foot Rubz Surefoot Full Body Massager – the perfect device to help reduce tension, increase circulation, and relax muscles, you can use this all over your body. The device looks like a mini dumbbell that you roll over the areas in pain. It’s small enough to use anywhere (home, office, etc.) but you can still get a great massage out of it based on how much pressure you apply. Those little nubs can really work magic on your tired muscles!

Birkenstock Unisex Noppy Massaging Foot Mat – this mat has many tiny nubs that massage your feet as you rub them over it. Use it to help massage your feet and increase circulation by walking in place on it for 3-5 minutes daily. Its kneading action can truly help your feet feel revitalized.

Have tired, aching feet? Try some of these fabulous foot massagers to see how to rejuvenate yourself!


Shoes with Floral Motifs!

Aetrex Kendra

I am a sucker for anything with flowers. I love wearing floral prints, having flowers around the house, feminine styles, you name it. I’m excited to see the wide variety of floral shoes and accessories here at Footwear etc. Whether it’s a purse, a sandal, a sock, a clog…there’s something floral for everyone. Here are a few of my favorite items:

Anuschka Organizer Wallet/Clutch – this gorgeous hand-painted clutch wallet depicts lilies. Each wallet is one of a kind; they are hand painted by artisans in India. Containing high-grade leather, this stunning wallet is also practical in that it contains two zipper pockets and space for a lot of credit/reward cards.  I can’t even express how stunning the hand painting is, though. What a treat it is to have a one-of-a-kind product!

Vionic with Orthaheel Technology Tide Floral – this is one of the most subtle floral designs I’ve seen for flip flops, and it’s on the ever-popular Tide model! This flip flop comes in Pink Leather Canvas or White Leather Canvas, and the upper contains strips of floral canvas. If you like flowers but don’t want something that’s so “in your face,” this is a shoe to try. Plus, Vionic shoes contain incredible arch support and deep heel cups so that you have one of the most supportive shoes ever. I could never wear flip flops for any length of time before I discovered Vionic products, and now I live in them all summer long. They help my entire body feel better, and I adore the floral pattern on these shoes.

Aetrex Women’s Kendra – the floral pattern on this thong style sandal is stunning! It contains pinks, purples, and yellow, and also has some decorative metal accents. But it’s not merely a pretty shoe, it also contains memory foam cushioning and a removable footbed with Aetrex’s patented Mozaic Customization Technology, so you truly get a custom orthotic fit. I love the subtlety in the pattern, colors, and the outstanding comfort of this shoe.

Arcopedico L14 – this easy-to-wear slip-on shoe has a lovely and subtle floral motif in the upper.  This is a marvelously lightweight shoe, with an upper made from Lytech (which stretches), and an anatomically-designed footbed. Available in Pearl Flowers Lytech or Brown Flowers Lytech, the upper is very subtle but still a beautiful floral pattern. It’s not just beautiful, it’s also water resistant, breathable, and even machine washable! If you like Vegan shoes, this is a great shoe for you!

Alegria Hula – sometimes you just need a big, in-your-face flower on a shoe. When that happens, this slide is for you. It’s a wedge style with a lovely floral accent on the upper. The Fuchsia Class Leather is a nice, bright pink, which is just a happy color! The great thing about this particular sandal is that it’s a wedge, so that your weight is evenly dispersed across the footbed and you can feel secure with this shoe even if you aren’t used to wearing heels. I also love the latex, memory foam and cork footbed; it is incredibly comfortable. You can even customize the fit with the adjustable elastic strap. Fabulous shoe!

These are only a few of the gorgeous floral designs of shoes and accessories at Footwear etc. Get your flower fix now!