Product Spotlight: Birkenstock Arizona!

Birkenstock Arizona

Birkenstock sandals have been around for many years, and one of the quintessential models is the Arizona. It’s available for both men and women, and has been consistently popular for a very long time. This year is no exception; this model is selling very well and customers continue to rave about its comfort. What makes this particular shoe such a big deal?

It’s all about the footbed. It’s made from cork and natural latex, and is anatomically shaped. This footbed provides outstanding arch support, a deep heel cup, and a wide toe box so that your toes won’t feel confined. There is even a toe bar that lets your toes grip and flex, which in turn helps stimulate circulation, and helps you to maintain balance. All of these features work together to distribute your body weight along the entire shoe, and help keep your spine and legs in proper alignment.

The greatest thing about this footbed is that it ends up molding to your feet over time. What a great way to achieve a truly custom fit! Many customers report that the shoes actually become more comfortable over time! Your feet will love the superb shock absorption and breathable footbed. And if you ever need to replace the footbed, you can do so without having to get an entirely new pair of shoes!

Other great features about the Soft Footbed include the high sides, which help provide stability and motion control, and the extra layer of cushioning foam between the top layer suede footbed liner and the layers of cork and jute. If you want to pamper your feet, this is the way to do it!

The upper for the Arizona is available in leather, patent leather, suede, or Birko-Flor, which is a unique material made of acrylic and polyamide felt fibers that feels like a smooth leather. The styling isn’t girly or especially masculine, which makes it a great shoe for anyone. The Arizona is available in a variety of colors, so there’s a version perfect for everyone. The two large buckle closures let you customize the fit, and thus satisfies my criterion for making this shoe comfortable and versatile.

Take a look at the Birkenstock Arizona. It’s a classic for comfort and style, and your feet will love all the wellness properties built into it!


Ankle Supports – For When You Need a Little More Stability

ASO Ankle Stabilizer

In my house, we’re veterans of ankle support usage. For years, it seemed like someone always had a sprained ankle, or some sort of strain in the area. Ace bandages would sometimes work, but were a pain to adjust. Some ankle supports were difficult to get on and off. Some of them would make our feet and lower legs sweat, making us even more uncomfortable than when we first put them on! But now there are a variety of products that make ankle support much more comfortable. Check out the following items available here at

Med Spec ASO Ankle Stabilizing Orthosis – this is a popular ankle brace that provides enough support that even athletes can find it helpful. Recommended by medical professionals as well as athletic trainers and coaches, this brace can fit into almost any shoe! It’s easy to get on and off with the Speed Lace Closure, it’s machine washable, and will fit in any type of shoe.

Aircast Unisex Airport Ankle Brace – this durable brace actually contains foam-filled aircell cushions. You can get both compression and stabilization with this brace, and the shell around your ankle is semi-rigid. This particular brace is excellent if you are recovering from a substantial ankle sprain.

The Orthosleeve Unisex Foot Sleeve FS6 – this sleeve functions like a compression sock around your foot and ankle. It can help for mild sprains, but is superb for foot conditions like Plantar Fasciitis. You can feel the compression right under the arch of your foot, which really helps alleviate Plantar Fasciitis symptoms, and the mild compression in the upper portion of the sock adds slight support. It’s a viable alternative to an ace bandage for mild sprains, and the compression can also help conditions like Achilles Tendinitis and circulation issues.  It also fits perfectly into all of your shoes, since they are much like a compression sock. since I have personally found these to be helpful when Plantar Fasciitis rears its ugly head in my life.

Need foot and ankle support? Check out these products at and you’ll wonder why you haven’t used them before now! They can really make a difference in your everyday movements.



Pantone’s Color of the Year: Marsala, as Reflected in Shoes!

Trotters Lonnie

Pantone is the world-renowned authority on color, and designates a “color of the year” each year. This chosen color tends to show up in all sorts of manufactured products: from shoes, to furniture, to clothing, you name it. Manufacturers wait for Pantone to come up with the color of the year and often will create lines centering on that color. Customers expect to see new color trends based on Pantone’s choice, and shoe manufacturers definitely comply. This year’s color is “Marsala.” While not all manufacturers will use the term “marsala” in their color descriptions, they will definitely use other wine-based terms. Look for examples in burgundy, Bordeaux, cranberry, and cherry, just for starters.

Here at Footwear etc., we carry a lot of shoes in the “wine” color classification. These wine-like colors can go great with a variety of types of clothing and color combinations.  Here are some examples:

The Arcopedico R6 is a slip-on wedge shoe that comes in Bordeaux Mali. It’s casual, lightweight, and supportive. These shoes are handmade in Portugal and stretch as your feet need them to. The vegan-friendly synthetic upper has dual-side goring for a secure fit, and a tremendous amount of padding in the footbed for cushioned softness.

A fabulous new sandal from Dansko is the Pasha. It’s a t-strap sandal with two adjustable hook and loop straps that is available in Wine Veg Leather. With beautiful etching on the t-strap and metal embellishments, this sandal is casual and versatile to wear with a wide variety of outfits. The cork and memory foam footbed provides outstanding support and molds to your foot for a truly custom fit. What’s not to love?

Trotters makes an elegant peep-toe wedge called Lonnie in Merlot Glazed Kid Leather.  This is the perfect comfy shoe for the office! The 1 ¼” stacked heel is just high enough to make it dressy, but low enough that you can walk in it all day long. I love the fabulous cushioning too. It’s easy to wear, and a great value!

Even men have gorgeous choices in this color class. One example is the Men’s Orthofeet Lincoln Center in Cordovan Leather.  This is an easy-to-wear slip-on with an adjustable hook and loop strap. It has elegant lines with its decorative perforations and topstitching, as well as an anatomical arch support and deep heel seat. This shoe is a great choice for anyone who suffers from foot conditions such as Plantar Fasciitis, Diabetes, pronation, and the like.

Pantone’s color choice of Marsala (or any wine-related color) is a fabulous wardrobe choice. This color is really versatile and your shoe choice can be fashionable and trendy as well as comfortable. Check out a pair of shoes in this color range from Footwear etc. today!



#ShoeLoveFE Tweetstakes Contest



This Sweepstakes is open only to legal residents of the United States and the District of Columbia who are 18 years of age or older at the time of entry who are followers of the Footwear etc. Twitter Account.  If you do not already follow Footwear etc. on Twitter, you must visit and click on the icon to follow Footwear etc.  Employees (and their immediate families or those living in the same household) of Footwear etc. (“Sponsor”) and its respective affiliates, subsidiaries, divisions, and related companies, suppliers, printers and advertising, promotional and judging agencies are not eligible to enter or win.

Footwear etc. 273 N. Mathilda Ave Sunnyvale, CA 94086 

Participation in this Contest constitutes entrant’s full and  unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to this Contest. Winning a prize is contingent upon fulfilling all requirements set forth

The Contest begins on Wednesday, February 11, 2015, at 9:00 a.m. Pacific Standard Time (“PST”), ends on Friday, February 13, 2015, at 11:59 p.m. PST (the “Contest Period”).

Administrator’s computer is the official time-keeping device for the Contest.

Beginning on February 11, 2015, you can enter this Sweepstakes by doing the following:

  1. Follow @Footwearetc on Twitter
  2. Tweet a photo of your favorite shoes or shoes you simply love @Footwearetc and include the hashtag #ShoeLoveFE between 9:00 am PST Wednesday, February 11, 2015, and 11:59 pm PST Friday, February 13, 2015.

If you access Twitter through SMS, you may be charged for each tweet sent or received from your mobile device according to the terms and conditions of your Service Agreement with your wireless carrier.  Entrant should contact their wireless service provider for information on rate plans and charges relating to your participation in this Sweepstakes.  If your tweet is the winning entry, you will be required to provide some or all of the following information: your name, address, city, state, zip code, telephone number, date of birth, and e-mail address.

By uploading your Submission, you agree that your Submission conforms to the Photo Guidelines, Content Restrictions, Limit, and Permissions, as defined below (collectively, the “Guidelines and Restrictions”) and that Sponsor, in its sole discretion, may disqualify you from the Sweepstakes if it believes that your Submission fails to conform to the Guidelines and Restrictions.

Photo Guidelines:

  • The Submission must be in a format acceptable for Twitter;
  • The Submission must be uploaded to Twitter with the tag, #ShoeLoveFE;
  • The Submission cannot have been submitted previously in a promotion of any kind; and
  • The Submission must comply with Twitter’s terms of use. 

Content Restrictions:

  • The Submission must not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright infringement;
  • The Submission must not disparage Sponsor, Administrator or any other person or party affiliated with the Contest;
  • The Submission must not contain brand names or trademarks other than those owned by Sponsor, which entrant has a limited license to use to incorporate in his/her Submission in this Contest;
  • The Submission must not contain images or artwork not created by entrant;
  • The Submission must not contain material that is inappropriate, indecent, obscene, hateful, tortious, defamatory, slanderous or libelous;
  • The Submission must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age; and
  • The Submission must not contain material that is unlawful, in violation of or contrary to the laws or regulations in any state where Submission is created.

Each entrant may upload (1) one Submission.  Submissions received from any person or email address in excess of the stated limit will be void. Submissions generated by script, macro or other automated means are void.

Entrant must have permission from all individuals that appear in the Submission (if any) to use their name and likeness in the Submission and to grant the rights set forth herein. If requested, entrant must be able to provide such permissions in a form acceptable to Sponsor.

Uploading a Submission constitutes entrant’s consent to give Sponsor a royalty-free, irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display such submissions in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes. If requested, entrant will sign any documentation that may be required for Sponsor or its designees to make use of the non-exclusive rights entrant is granting to use the Submission. Released Parties (as defined in Section 11, below) are not responsible for lost, late, stolen, damaged, incomplete, invalid, un-intelligible, garbled, delayed or misdirected Submissions; all of which will be void. In the event of a dispute as to any Submission, the authorized account holder of the email address used to register will be deemed to be the entrant and must comply with these Official Rules.

The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Each entrant may be required to show proof of being an authorized account holder. 

Two (2) $100 Footwear etc. Gift Cards will be given on or around February 14, 2015.  All winners will be randomly selected from all eligible entries up until that date.

All potential winners will be notified via Twitter direct message on or around Saturday, February 14, 2015.  All potential winners must respond via Twitter direct message within forty-eight (48) hours of receiving a win notification message to complete an online prize fulfillment form.  If any potential winner of a Prize cannot be contacted within forty-eight (48) hours of win notification or provide any other requested information within the required time period (if applicable), or the prize is returned as undeliverable, potential winner forfeits the prize. If a potential winner is disqualified for any reason, the prize may be awarded to a runner-up determined by the Sponsor’s sole discretion. Only one (1) alternate winner will be determined, after which the Prize will remain un-awarded.  Acceptance of any prize shall constitute and signify each winner’s agreement and consent that Sponsor and its designees may use each winner’s name, city, state, likeness, photo, Submission and/or prize information in connection with the Contest for promotional, advertising or other purposes, worldwide, in any and all media now known or hereafter devised, including the Internet, without limitation and without further payment, notification, permission or other consideration, except where prohibited by law. Without limiting the generality of these Official Rules, the winners shall irrevocably grant, transfer, convey and assign to Sponsor the entirety of the rights in and to the Submission and all renewals and extensions of copyright, and the right to secure copyright registrations thereto in perpetuity including, without limitation, the rights to use the Submission for any and all purposes in any and all media whether now known or hereafter developed, on a worldwide basis, in perpetuity. The winners accept and acknowledge that Sponsor shall not be obligated to use the Submission and that Sponsor in its sole discretion shall have the right to refrain from using the Submission. Sponsor shall not incur any liability whatsoever to the extent Sponsor chooses to refrain from any exploitation of its rights hereunder. Each winner will indemnify Sponsor, Released Parties (see below) and any licensee of Sponsor against all claims, damages, liabilities, and expenses (including reasonable counsel fees and legal expenses) arising out of any breach of these terms.

2 TOTAL PRIZES: Two (2) $100 Footwear etc. Gift Card.  Terms and conditions of gift cards apply.  Prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute the prize for one of equal or greater value if the designated prize should become unavailable for any reason. Winner is responsible for all taxes and fees associated with prize receipt and/or use. Limit: One (1) Prize per person.

Sponsor and each of its respective affiliates, subsidiaries, parent corporations, and their respective officers, directors, shareholders, employees and agents, are not responsible for any incorrect or inaccurate entry information, theft, tampering, destruction, or unauthorized access to, or alteration of entries; printing or other errors; and any entries or mail which are late, lost, delayed, incomplete, misdirected, stolen, mutilated, illegible, postage due or any combination thereof.  Sponsor reserves the right to modify, suspend or terminate the Sweepstakes in the event that it becomes necessary due to circumstances beyond Sponsor’s control.  In the event the Sweepstakes is terminated early, a winner will be selected from all eligible entries received at the time of termination.

By participating, Winner and entrants agree to release, discharge, indemnify and hold harmless Sponsor and each of its respective affiliates, subsidiaries, parent corporations, and their officers, directors, employees, representatives and agents from and against any claims made by the Winner, entrants or any other third parties related in any way to the operation of this Sweepstakes, as well as any other claims, damages or liability due to any injuries, damages or losses (whether alleged, threatened, or actual) to any person or property of any kind resulting in whole or in part, directly or indirectly, from participation in this Sweepstakes.

Sponsor reserves the right to cancel, suspend and/or modify the Contest, or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper functioning of the Contest, as determined by Sponsor in its sole discretion. If terminated Sponsor may, in its sole discretion, determine the winners randomly selected from all non-suspect, eligible Submissions received up to time of such action using the procedure outlined above. Sponsor, in its sole discretion, reserves the right to disqualify any individual it finds to be tampering with the Submission process or the operation of the Contest or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner and void all associated Submissions. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages and other remedies (including attorneys’ fees) from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

Except where prohibited, each entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Promotion or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by state or federal courts situated in California, (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, but in no event attorneys’ fees; and (3) no punitive, incidental, special, consequential or other damages, including without limitation lost profits may be awarded (collectively, “Special Damages”), and (4) entrant hereby waives all rights to claim Special Damages and all rights to have such damages multiplied or increased. California State law, without reference to California’s choice of law rules, governs the Promotion and all aspects related thereto.

This Contest is in no way sponsored, endorsed or administered by, or associated with, Twitter.  Information is being provided to Sponsor, not Twitter.  This Sweepstakes is Void where prohibited by Law.

Wild about Wedges!

Earthies Manza

If you’re anything like me and like the look of heels but really can’t wear heels much, wedges can be the perfect solution. In my case, I love how elegant heels look, but my feet really hate having a lot of pressure on the balls of my feet. With a wedge, the pressure is better distributed along the entire foot, so I don’t get the ball of foot pain that I would with regular heels.

You can also get wedges in a wide variety of heights, and they can really augment your wardrobe! I’ve had wedges with low profiles that have been both dressy and casual, and you can definitely find both in higher profiles as well. Why not expand your wardrobe with some cute new wedges? Here are a few that can get you motivated to do so:

The Mephisto Barbara – I LOVE LOVE LOVE this wedge! It is so versatile, you could wear it with either jeans or a nice dress. As with all Mephisto shoes, the Barbara is incredibly comfortable and contains the highest quality materials and hand-made craftsmanship. And who wouldn’t love the memory foam and Soft Air midsole? The shock absorption and overall comfort is fantastic!

The Earthies Manza – a stunningly beautiful new peep-toe wedge with a n adjustable ankle strap. Available in Black or Taupe nubuck, this wedge contains a cradled toe area to keep pressure off your toes, while providing support the entire length of your foot.  Earthies shoes contain cupped heels and anatomic arch support as well, so your feet will feel great as well as look great.

The Taos Pyramid – This classy wedge contains a 2 ¼” heel and two adjustable straps for a customized fit. With beautiful embellishments like metal medallions, this full-grain leather shoe is beautiful as well as comfortable. I love how the cork and latex footbed conforms to my feet, and provides fabulous support. The full-grain leather upper is available in Bronze, Black Snake, or Grey Snake leather, and is a gorgeous enhancement to your wardrobe. This timeless style is already proving to be a hit!

The Naot Rome – Slides can be wedges too! Naot’s version has a casual look and feel, with a comfy leather upper that is fully padded for extra support and coziness.  The best part is the anatomic cork and latex footbed that is wrapped in suede and molds to your foot.  It’s available in Polar Sea or Black Matte Leather, which can go with almost anything in your wardrobe. One of the most easy-to-wear wedges out there, the Rome is expected to be a popular model this spring.

The Clarks Rosepoint Bell – Even ankle boots can be wedges! With its side zipper for easy on-off, the Rosepoint Bell has an elegant profile and sleek appearance to make this model a must have. The OrthoLite cushioned footbed makes walking in these boots a breeze, and the soft fabric lining provides breathability.  It is particularly easy to wear due to the 2 ½” wedge height – you get glamor with the heel, but cozy comfort due to the wedge.

Are you wild about wedges too? Check out the gorgeous models of wedges at and go crazy!