Announcing a Fabulous Brand for ALL Runners: Hoka One One!

Hoka One One Odyssey

If you’re interested in running – as a beginner or as an elite athlete – Hoka One One (pronounced Hoka Onay Onay) has some fabulous shoes for you.

These aren’t your ordinary running shoes. These shoes feature a unique midsole geometry. What does this mean? It has a higher volume, softer density, and greater rebounding foam than your typical running shoe. It’s the antithesis of minimalist running; in fact, these shoes have been referred to as maximalist running shoes. There’s a lot of foam cushioning to help give you an energizing, stable stride.

How does it work? First off, there is 50% more cushioning than in your standard running shoe. Think of the phenomenal shock absorption that this extra cushioning provides! There is also a balanced Meta-Rocker that contains a low heel-toe differential and a sculpted outsole radius. These encourage a guided foot gait cycle, and supports proper running form from heel strike to toe off.

These shoes are really lightweight! This is especially helpful if you’re running long distances and need your shoes to make each step as comfortable as possible (and not add to the burden!).  The shoes contain an EVA formulation that is 30% lighter than the standard running shoe.

Stability is also a big goal for Hoka One One shoes. The technological innovations continue with the Active Foot Frame midsole geometry, which allows your foot to sink deeply into the midsole. It actually adapts to a wide range of feet and running styles! This is just about a custom experience as you can get.

And if all of this didn’t convince you, Hoka One One shoes also have midsole grooves that will shed water quickly. Running through puddles is not a problem!

Men and women currently have several choices of models. The Valor is specifically designed for running on man-made surfaces. You’ll appreciate the superior shock absorption on those surfaces that just don’t give. The Odyssey works well on a variety of types of surfaces, and the Vanquish is the best for road work. You can choose your shoe based on the surface on which you’ll be running, and it doesn’t matter if you’re a beginner or an elite runner. These shoes fit the bill for anyone who wants to get out there and run!

For a very different running experience, try the new models from Hoka One One. These phenomenal shoes can make any run not just different but better!


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