Footwear etc. was recently challenged by one of the companies it works with, GoDataFeed.com, to participate in the ALS Ice Bucket Challenge. We are happy to be called out to help this incredibly worthwhile charity, but have a huge constraint: here in California, we are experiencing a severe drought. Therefore, we cannot in good conscience advocate the potential waste of water by having any of our employees dump buckets of water over their heads (although it would have been great fun to watch!).
But we DO want to help. Therefore, we are making a donation to the ALS Association. We also want to contribute to local charities, so we are making a donation to Sunnyvale Community Services, which supports low income families and senior citizens here in the city of our company headquarters. And since we’re a shoe company, we’re making a donation to soles4souls.org – no individual should ever have to go without shoes because of lack of money. We feel very strongly about giving back to the community and helping support these valuable organizations.
If you’d like to donate to these worthy groups, click on the following:
And if you want to see celebrities doing the ice bucket challenge, go to www.ice-bucket-challenge.org.