How to Spot Fake UGG® Boots

‘Tis the season for boots from UGG® Australia, and unfortunately there are a lot of knock-offs out there. Given the investment you put into boots, why risk getting boots that might not be the real deal? There are a variety of things to look for in a boot to ensure its authenticity; here are some tips to help you navigate this crazy season so that you can get exactly what you’re expecting.

1)      The easiest way to ensure you’re getting the real deal is to purchase UGG® boots from an authorized UGG® Australia dealer. The UGG® Australia web site, at, has a listing of its authorized dealers (of which Footwear etc. is one). If you’re thinking about purchasing a boot from a vendor not listed there, you might be getting a fake.

2)      If the price listed for your UGG® boot is considerably less at a certain vendor, it’s likely a fake. UGG® Australia dictates the prices at which their products can be sold. If the deal looks too good to be true, it probably is.

3)      Check the sheepskin. If it feels scratchy, it could easily be a synthetic blend. If it separates from the rest of the boot or pulls apart, it may be a fake.

4)      Look at the label on the heel of the boots. It ought to look like this:


If it doesn’t, it’s fake.

5)      Check the workmanship. UGG® Australia prides itself on exceptional quality control. If you see any issues with the stitching or how the upper is attached to the sole, beware.

6)      The packing paper inside the box should be a checkerboard pattern with UGG® all over it. If it’s not, you might have a fake.

7)      If the color is inconsistent, you might have a fake. Again, UGG’s quality control is excellent and they usually don’t allow factory defects of this magnitude anywhere near the public. When in doubt, call your dealer. (Note that if your dealer doesn’t have a phone number where you can talk to a person, you’ve probably got a fake.)

8)      Beginning with products from Fall, 2012, UGG® has added a security label (located behind the sewn-in label of the left boot or shoe) and box sticker. There should also be a card on the inside of the box describing these features in detail. These holograms are difficult to reproduce, so if your box/boot has these items, you’re probably fine. Also check for further details.

9)      The shape of the toe boxes of the UGG® Classic and Bailey Button collections are gently sloped downward and rounded. If they slope sharply or look at all pointy, you might have a fake.

10)   If you see that these products were manufactured anywhere other than China (or perhaps the U.S.), these items are NOT real UGGs. Note, however, that the sheepskin is always the highest quality sheepskin from Australia.

Don’t let fake UGG® boots destroy your holiday season. Make sure you’re getting the real deal. Keep your feet and those of your loved ones warm and cozy in authentic boots from UGG® Australia.


Comments are closed.